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Step 1 of 8 - Welcome

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  • Musician Marketing Assessment


    As streaming services and digital technologies have evolved, musicians have begun to take advantage of these changes in order to more deeply connect with their fan-base, gain international exposure, increase attendance, and invigorate merchandise sales.

    While no tool can replace a professional marketing analysis -- done by a human, this is an excellent tool to gauge your online presence, get an idea of what you are doing well, and highlight areas that need attention.

    As a reminder, while we are quite proud of our tool, this should not be considered a replacement for professional consultation


    You will need

    1. Facebook page stats
    2. Website stats
    3. Streaming service data
    4. 20 - 30 minutes

    * PLEASE NOTE: Using browser navigation could reset the form, please use the buttons at the bottom of the form


  • This assessment does not constitute, create, or otherwise form a contract with Ethical Success, LLC. The following assessment is provided for information purposes only. Use of the data in this tool is at the user's sole discretion...

    (In other words: This tool is good, but no replacement for an assessment done by a human,!)

  • About you:

    Let's get started with a little bit of info about you and what you use.


  • Website:

    You indicated you have a webpage, that's GREAT! A website acts as a digital business card, and is an excellent choice for providing more info to your fans.

    Let's take a brief look at where your website is at, and try and find areas we might improve it!



  • Let us know a little about where your traffic is currently coming from! If you do not know this information, simply leave it blank.
    SourceUnique Visitors/mo% of total visitors 
  • FB Logo You indicated you have a Facebook page, that's GREAT!
    While social media platforms come and go (remember MySpace?), Facebook is still used by the vast majority of the world's population.
    Let's take a brief look at where your page is at, and try and find areas we might improve it!



  • Streaming Services

    You indicated you use at least one streaming service, that's GREAT! Studies show that streaming services are now serving more people than radio -- across all demographics!
    By bypassing industry gatekeepers, all musicians can finally play on an equal field!
    Let's take a look at what you're using, and how well it's working. If you are on multiple streaming services, choose the platform with the best numbers.



  • You indicated you use at least one other social platform. That's GREAT! Correctly leveraging other platforms is a great way to improve the results of almost every other marketing effort!

    Let's take a brief look at what you're using, and how well it's working.




  • Instagram

  • Twitter

  • Tumblr

  • YouTube

  • Now that the marketing assets have been discussed, Let's get into a few of the nuts and bolts of being a music act!

  • Please Check All That Apply

  • In the acts we have studied merchandise sales comprise over 73% of revenues. Merchandise is important to keeping gas in the van, and strings on the fender!
  • Almost done!

    Thank you for completing the Musician Marketing Assessment!
    After submitting this form, you will be taken to your results. While this report card is a GREAT first step, it's no replacement for a marketing assessment performed by a human being.


    To take advantage of our launch offer of a free consultation to go over your results, please select the option below.

    * If you later choose to schedule a consultation, your Assessment number can be found in your confirmation/results email!


  • This field is for validation purposes and should be left unchanged.

OUR MISSION

Ethics is at the core of everything we do, here at Ethical Success. Our goal is to be accessible to a wide range of clients, in order to continue our history of selecting ethical clients to work with. This is why our rates are significantly below industry standards!

Read more about Ethical Success, and our founder, Ryan Connelly, Here

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